Luke Edward is a former Cape Town creative, who somehow ended up as Regional Sales Manager for Yakima Chief Hops in the USA. The road there involved advertising, app development, a knee destroyed on a mountain in Oregon, an online fermentation science degree he never finished, and a PowerPoint presentation built in a Frankfurt airport layover.
In this episode we talk hops, harvest selection, the magic of agricultural ingredients, and what it actually takes to connect the world’s best brewers to the world’s best hop farms.
One of the best origin stories we’ve had on the show — and that’s saying something.
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